It never ceases to amaze me just how stupid screen culture is.
But now it's even parodying itself---in the way only the online spectacle can: by folding back into itself to keep us watching.
The problems and concerns, long since established, are all now just a big joke. Short attention spans. Superficial engagement with information. Advertising masquerading as content. The convergence of extremely powerful corporate empires that influence what we think, feel, and do, in a way never before possible. Distraction from the real world, while the real world burns.
The story of this first short is about the end of the world, and nobody even cares. Could that be any more close to home?
There's also a short about an "Uber for people," invoking the themes of exploitation, surveillance, and the enslavement-addiction to technological solutions that parodies the screen culture of today---especially the mindset of "apps fix all."
Can we see this as one thing in terms of another?
Likewise with, "Enter the Hive Mind."
What will you do, when it's time you're asked to put your whole self into the global computer even more completely than now? What is your personal threshold? Will you continue to "breathe life" into the machine?