"We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals — hearts, likes, thumbs up — and we conflate that with value, and we conflate it with truth," he said. "And instead what it really is is fake, brittle popularity that's short-term and that leaves you even more — admit it — vacant and empty before you did it, because then it forces you into this vicious cycle where you're like, 'What's the next thing I need to do now because I need it back?'

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