Why beat around the bush?

"UNLEASH THE BEAST" is as explicit as they come as a marketing ploy by the chip manufacturing giant INTEL. This really does bring new meaning to the well known slogan- "LOOK INSIDE". Oh and note the hashtag "#devilscanyon"?

One has to ask themselves why images of 'demons' and 'monsters' and 'beasts' sell! What are we teaching our workforces? Our students? Our children? That poetic license can be abused?

Interestingly, little has changed since 1994 which was the last time I did a comprehensive content image analysis of ICT brands, marketing and meaning in industry and popular magazines. Back then serpents were more prominent... I'll have to dig up some examples to compare and contrast... But one thing for sure- the imagery is more explicitly "evil" and "in your face"... One has to wonder why? Cutesy to some... I think ICT needs to CLEAN UP its act... or run the risk of alienating people who really want to make a difference in the industry at large... 

Thanks for the source KM.