"....Wearables present the opportunity to give us a lot of information about ourselves that we did not have before, including while we're behind the wheel. What if there was a way to keep track of how we're driving - not how many MPG's we're getting, but how WE are doing while we're getting from point A to point B? And what if we could see this in a way that allows us to encourage our friends to be better drivers? "

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