"Remember, Google introduced Calico to the world with the bold ambition of "curing death." CEO Larry Page, Google Ventures head honcho Bill Maris, and futurist Ray Kurzweil, who Google hired as its director of engineering, have all expressed a deep interest in radical life extension and the Singularity. Up until today we haven't had a lot of detail about how Calico would pursue that goal. Page had told Time, "One of the things I thought was amazing is that if you solve cancer, you’d add about three years to people’s average life expectancy. We think of solving cancer as this huge thing that’ll totally change the world. But when you really take a step back and look at it, yeah, there are many, many tragic cases of cancer, and it’s very, very sad, but in the aggregate, it’s not as big an advance as you might think.""
Why beat around the bush?
"UNLEASH THE BEAST" is as explicit as they come as a marketing ploy by the chip manufacturing giant INTEL. This really does bring new meaning to the well known slogan- "LOOK INSIDE". Oh and note the hashtag "#devilscanyon"?
One has to ask themselves why images of 'demons' and 'monsters' and 'beasts' sell! What are we teaching our workforces? Our students? Our children? That poetic license can be abused?
Interestingly, little has changed since 1994 which was the last time I did a comprehensive content image analysis of ICT brands, marketing and meaning in industry and popular magazines. Back then serpents were more prominent... I'll have to dig up some examples to compare and contrast... But one thing for sure- the imagery is more explicitly "evil" and "in your face"... One has to wonder why? Cutesy to some... I think ICT needs to CLEAN UP its act... or run the risk of alienating people who really want to make a difference in the industry at large...
Thanks for the source KM.
That’s the big question and it was asked by one of our favorite and most popular guests on The COIL, Dr. Katina Michael, Associate Dean of International, University of Wollongong, NSW Australia. In a bit of a format departure from our typical episode structure, the hosts valiantly attempt to answer the aforementioned “big question” and it quickly evolves into a spirited discussion on techno-spirituality. Perhaps the discussion didn’t evolve at all – the entire episode was intelligently designed. The only way to be certain is to listen and judge for your self.