The following post has been sourced from research conducted on TrendHunter. Please see: http://www.trendhunter.com/ A lot has transpired since I wrote about aspects of this in my thesis (2003) and a subsequent article with MG Michael in 2006 for the CATAC conference here titled: "Towards Chipification: The Multifunctional Body Art of the Net Generation."
Brands, marks, tattoos and scarification in particular have been around since ancient times but this kind of 'insane body modification' for those wishing to 'extremely transform' themselves is something beyond mere eccentricity. What is this spirit of body modification that has begun to creep into everyday life? What does it mean? Being an 'individual' and 'different' and 'unique' in the crowd is something that is often cited as a reason for implantation- the question remains that if increasingly people adopt these 'technologies' and they become the 'norm' in everyday applications like implants for electronic payment, will these body-modders continue to like their own mods or rush to get them removed?
"This top list of insane body modifications is full of extremely transformed people. Piercings are no longer simply for the ears and tattoos seem too tame compared to some of these featured mods. Tongue splitting, ear shaping and horn implants are just some of the wild body modifications you'll find in this top list. If you're looking for inspiration for your next transformational makeover, these eccentric features are just what you need. Implications - consumers are resorting to body modification as a method to express their individualism. Consumers want to feel as though they're unique in comparison to their peers. As such, corporations may consider offering personalized customization options for their goods."
Source: Francis Tiangson here